PSA: “Don’t Suicide Bomb.”

by | Jun 22, 2006 | Stress Blog | 1 comment


“A new, American-made PSA aimed at discouraging these deadly attacks is currently in production. The ad is slated to air as a 60-second spot on Iraqi television this summer. …

Onlookers were later asked to stand back as the pyrotechnic crew blew up a poor old Yugo coupe and stunt men and women, padded under their Arab garb, were thrust into the air with ropes and pulleys to simulate the impact of a bomb exploding. “We all watch it on the evening news,” says 900 Frames partner Drew Plotkin, “but we’re using a 120-camera set up that was used in films like ‘The Matrix.’ It gives a frozen-in-time feeling. Instead of seeing a flash and ambulances racing to the scene, we’re showing the street right before the attack, during and right after. That will communicate the horror, the carnage, the human toll these attacks take on innocent civilians.”

Okay, that makes sense. Iraqis need hollywood to show them what war looks like, huh?

Gee wiz, guys, I was going to blow myself up tomorrow, but that commercial really spoke to me , you know?

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